The Joy of Pepsi Essay Example For Students

The Joy of Pepsi Essay The Joy of PepsiBritney Spears. Everyone knows who she is. So, of course, Pepsi chose her to be their ticket to obtain more Pepsi drinkers. After all, it is the soft drink of the new generation, right?I choose this commercial because it is obviously overt in the sexual tones for men and influential for the new generation (young girls and boys). This commercial is influential in almost any generation. This commercial is enjoyable for young men and older men, because Britney is dressed to impress and entertain them with her body, clothes and moves. The commercial is influential to teen and young girls, because they think if they drink Pepsi they can be like Britney Spears, and for many of them, if their idol (Britney) drinks Pepsi, then they should too. This commercial tells a tale for the older women too, because all the young men running around Britney in the footage instills the idea that if you act, dress and drink Pepsi like her, then men will be adoringly near. We will write a custom essay on The Joy of Pepsi specifically for you for only $16.38 $13.9/page Order now The type of music and lighting used is easily explainable. The light and fun music is used to entertain and lighten the mood, making Pepsi seem fun and enjoyable. It has too be considered as ethical because nothing is offensive, or socially unacceptable, as we all learned in high school (if nowhere else), that we all have an emotional need to be accepted.The plan used to make this commercial was well planned and thought out. A commercial that makes everyone feel happy and want to go out and buy Pepsi, because it is the choice of a new generation, making the young feel important and the old feel young again.

Lifes Right Turns on the Wrong Roads; Robert Frost and The Road Not Taken

Lifes Right Turns on the Wrong Roads; Robert Frost and The Road Not Taken Free Online Research Papers The skill to sustain a metaphor requires the crafting of words and complete control and command of a poem. Robert Frost’s poem â€Å"The Road Not Taken† shows how Frost has the ability to say one thing and mean another making him one of America’s leading twentieth century poets and four-time winner of the Pulitzer Prize. Robert Frost, through â€Å"The Road Not Taken†, will examine to decipher and interpret the nature’s message in regards to life’s choices. Frost uses such a natural setting that revels the symbolic significance of two roads almost life-like, helping the reader visualize the different paths one may or not take in life. The reader is drawn in such a way, actually feeling like he or she is at the cross roads looking down the two paths. With great skill and craftiness possessed only by a poet, Frost is able to write one thing and mean another with brilliant beauty leaving the reader in a totally different world. Beginning w ith the physical structure of â€Å"The Road Not Taken,† it is clear that Frost is attempting to relay a sense of structure that is often associated with rational decision-making. Once again Frost utilizes structure an underlying technique to capture the theme of the poem. It is undeniably true that Frost employs a number of techniques in â€Å"The Road Not Taken† to create such a subtle metaphor. In essence this poetic study will examine the symbolic choices offered by life in nature, but also within the choices made in regards to what path may best suit one’s own spiritual progress. In â€Å"The Road Not Taken,† one can see two paths that appear before Frost as he travels in the woods. Robert Lee Frost, (March 26, 1874 – January 29, 1963) was an American Poet born in San Francisco, CA to a journalist father, William Prescott Frost Jr. and mother Isabelle Moodie. Despite Frost’s association with rural, rugged city life he graduated from â€Å"Lawrence high School in 1892 and published his first poem in his high school magazine.† (Wikipedia Contributor) Frost attended Dartmouth College then returned home to teach and work at St. Lawrence University. Having met a young lady, Elinor, at St. Lawrence and later marrying her while at Dartmouth where he also attended for liberal arts studies for two years. (Wikepedia) Though he did well at Harvard, he left to support his growing family and work on his grandfather’s farm. These times are but a few that caused him to produce many poems that he would later become famous and start a career in his passion, poetry. Frost never graduated from college but received many honorary degrees from Harvar d to Cambridge Universities. During his lifetime, â€Å"Robert Frost Middle School in Fairfax, VA and the main library of Amherst college were named after him† (Wikepedia). Frost being well renowned for his artistic passion for poetic writings he was honored at the age of eighty-six to perform a reading of his poetry at the inauguration of President John F. Kennedy. His poetry is thus traditional, experimental, regional and historical. By far it is a great skill of poets to be able to write one thing and mean a totally different thing with elegance, beauty and clarity. Frost is a remarkable example of a poet’s ability to employ a metaphor. Though one may argue the metaphor of Frost’s â€Å"The Road† is rather easily grasped, but the beauty in which it is mastered is exceptionally exquisite. â€Å"The theme of ‘The Road Not Taken’ is one of reflection and this is conveyed through poetic structure and imagery as Frost looks back over his life and is contemplating the choices that he has made. He refers to the road that he has chosen as the â€Å"one less traveled by† and it has made all the difference.† (Schakel). One thing Frost subjects to is the choice he is faced with, two roads, two ideas and two possibilities of action. His poem deals with the choice between two roads and the results of the choice. It raises the evident question of whether it is better to choose a road in which many traveled or to choose the road less traveled and explore it himself. In the first stanza, Frost says, â€Å"Two roads diverged in a yellow wood† which is seemingly highly important. This line is a metaphor where Frost uses woods to represent life (Frost). Using this image helps the reader have a better understanding of the complexity of the problem with which he is faced. If someone was standing at the edge of the woods, (life) they might not be able to clearly see what was ahead of them because trees and branches and the path laden with leaves would obstruct the woods. Here he is at the foot of the woods and uncertain. Evidently he does not want to choose the wrong road and mess up his life. He is ‘scared’ to choose a path. This decision made will determine the outcome of his life. Once making this decision, he will be devoted to the road he chose and probably never be able to turn back. In the third stanza, he says, â€Å"both roads lay in leaves that no one had trampled down† (Frost). In other words, both roads are in about the same condition and what he does right there, with this choice, makes all the difference. Neither had been really worn down by traffic, but one a little more than the other. In verse eight, â€Å"because it was grassy and wanted wear† this shows that he does not want to be like everybody else, a follower. Instead he chose a different road and to be an individual, be himself, a leader. This is appealing because this road and this choice will make a great impact and significance in his life. This poem supplies the reader with a situation that each and every person has to face at least one in their life. One path may look just as hard, just as long and just as confusing as the next. With every step in life you must analyze the road and path ahead even if it looks confusing and frightening. Life is like those woods. No one can clearly visualize or predict what will happen in the future, only hope to choose a path that might lead to good fortune and happiness. This poem supplies you as the reader with a situation, a problem, a choice that each person has to face at least once in life. That situation being that everyone has to come face to face and struggle to put their life on the right road. These two choices may not be right or wrong. So forge ahead through the dense overgrowth of the world on the path and desire to be different, a leader and free from commonality. Choose the path carefully, walk softly so that you take life’s right turns, not on the wrong roads. Research Papers on Life’s Right Turns on the Wrong Roads; Robert Frost and "The Road Not Taken"Mind TravelTrailblazing by Eric AndersonBook Review on The Autobiography of Malcolm XHip-Hop is ArtPersonal Experience with Teen PregnancyAnalysis Of A Cosmetics AdvertisementEffects of Television Violence on ChildrenGenetic EngineeringArguments for Physician-Assisted Suicide (PAS)Bringing Democracy to Africa

Differentiating Between Cedars and Junipers

Differentiating Between Cedars and Junipers Cedars and junipers are both evergreen coniferous  trees  belonging to the plant order  Pinales. They have many traits in common and are easily confused, in part because some trees commonly referred to as cedars are actually junipers. To sort out the confusion, it helps to take a closer look at the defining qualities of each tree. Cedar is the common name for a variety of trees, including both true cedars (those belonging to the genus  Cedrus) and false or New World cedars, which include a number of different trees from  separate but similar genera. Junipers are trees belonging to the genus  Juniperus. Some of these trees, despite being junipers, are commonly referred to as cedars, such as  Juniperus bermudiana, which is commonly known as the Bermuda cedar. True Cedars vs. False Cedars An important distinction needs to be made between true and false cedars. True cedars are members of the genus  Cedrus  and include species such as the Lebanon cedar, Atlas cedar, and Cyprus cedar. They are found in the Himalayas and the Mediterranean region and are often grown in parks and gardens. All true cedars are members of the pine family (Pinaceae). False cedars, sometimes known as New World cedars, are found in North America. They are members of the genera  Calocedrus,  Thuja, and  Chamaecyparis, all of which are part of the Cypress family (Cupressaceae). Some believe that these trees came to be called cedars because of their  aromatic wood, which resembles that of true cedars. Characteristics of Cedars Cedars are evergreen coniferous trees found throughout the world. They are usually tall and often feature fan-like foliage, small cones, or tiny pink flowers. The major cedars of North America- including the  Atlantic white cedar,  northern white cedar, giant sequoia, and western red cedar- all have flat, scale-like leaves and stringy bark.  They grow in the Northeast, Pacific Northwest, and along the Atlantic coast. The  Japanese red-cedar, originally cultivated in China, is used to produce strong, weather- and insect-resistant timber for building furniture and houses. Other cedars, including the Mexican white cedar and Australian red cedar, are also used to produce durable timber. The  Lebanon cedar- one of the true cedars- is mentioned numerous times in the Bible. It was supposedly used in the construction of Solomons Temple in Jerusalem. Characteristics of Junipers Junipers, like cedars, are also evergreen coniferous plants. Junipers, however, are  most commonly shrubs, though they can be trees as well. The plants often feature  berrylike, bluish, glaucous, bloomy cones on the tips of their shoots. Some junipers also have spiny needle-like leaves. Juniper trees, when they are fully grown, often resemble narrow columns. One of the best examples of this is  Juniperus virginiana, or the eastern red-cedar, one of the several cedars that are actually junipers. It is the most common juniper in eastern North America. The most common juniper in western North America is the Rocky Mountain juniper. All junipers produce small seed cones that resemble berries. The seed cones of the common juniper are sold as juniper berries. Juniper berries are a key ingredient in the production of gin.

Te Uku - wind farm project Assignment Example | Topics and Well Written Essays - 2500 words - 1

Te Uku - wind farm project - Assignment Example Meridian has partnered with other firms to come up with an environmentally friendly project. Many critics are against the use of wind energy to produce electricity due to its environmental hazards. With partners such as WEL networks, Siemens NZ, NZ Cranes and Transdiled Services, the project has been executed to perfection. The project was accomplished in 2010 and all turbines started producing electricity within a period of one year. Distribution of the electricity is facilitated by WEL Networks which also distributes electricity from other sources such as hydroelectric dams. The project has earned several awards since it begun its construction based on location, production and mostly environmental conservation. The project has been considered as a major strategy in Zealand since it will lead to other minor projects. It has various benefits to the country which include political, economic, technological and social (Project TeUku Wind farm, 2006). With the stabilization in the energy sector, the country is prone to many developments since energy is New Zealands economic backbone. Its construction will also lead to building of a road network that will help in transportation of the farmers’ inputs and outputs. Project planning is important prior to the implementation of the suggested plans since it contributes to the implementation of the project. The plans range from the time used to implement the program to the way of construction of the turbines to the final preparations before electricity is produced. TeUku being a national project had undergone all the requirements to ensure that it was successful. The planning process consists of the timeline for the project, funding and review of the set opportunities. It also included highlighting the projects goals and objectives. The project began in 2010 where the first turbine foundations were

The Media and its Representation of Islam and Muslim Women Term Paper

The Media and its Representation of Islam and Muslim Women - Term Paper Example in Munro). Anti-Muslim movement or sentiment in western media in general and American media in particular is an inevitable repercussion of Soviet disintegration. After utilizing Soviet Union as scapegoat for decades, westerners seeking for a new enemy soon found fundamentalist or most frequently used as synonymous to Muslims through their media. This scenario led to the anti-Arab and anti-Muslim racist attitude which is continuously reinforced in the minds of general public in west. Media imagery, western ethnocentrism, and American geographic isolation added to American insularity. Moreover, World Trade Centre bombings stamped on the fears and self righteousness of western mind. It led to racial hatred, violence against Muslims, vandalizing mosques, and targeting Muslim businesses. Media contributed profoundly in negative representation of Islam and Muslims. Muslims laws and customs are always not only reported out of context but constantly reinforced through images and text in news papers, television, and films. Arabs are portrayed as terrorists in particular while Muslims are represented to be fundamentalists (Goren). Media shapes and reshapes the cultural identities and perspectives in people’s mind. Shaheen refers Hollywood as an effective teacher for young minds who are taught from 1896 that Muslims are Arabs and they are insensitive, brutal, fanatics, uncivilized, and greedy. They are only involved in killing and oppressing weak in their society and civilized foreigners (2).Islam is generally perceived as a Middle East phenomenon while Pakistan is also considered in for good measures. However, this is not recent trend because similar negative interpretations and representations tainted media reports about Iran and Lebanon in past as well (Goren). When esteemed international news magazine, such as Newsweek’s reporting a cover story on the rise of â€Å"militant Islam† without noticing other dimensions of the faith under-discussion, it registers as a persistent image in viewer and readers. It is highly unlikely to find articles and reports in mainstream media on Islamic art, poetry, philosophy, or architecture. There is little or no acknowledgment of the diversity of Muslim culture all over the world. Muslims may have their roots in Middle East, Bosnian Muslims are white, Indonesian and Malaysians are Orientals, and Senegalese and Sudanese or Africans are blacks. Initially, â€Å"Muslim fundamentalist† were either â€Å"Shiite† geographically residing in Iran, Lebanon, or Pakistan with some exceptions in other areas. Today the fear is beyond boundaries, it belongs to religion. A Pakistani news paper â€Å"The News† observes in its editorial that western media counters Islam in a terrified, unaware, and aggressive manner. Rather than representing Islam in derogatory manner, they should dig in-depth and try to understand the diverse history and tradition which will give them the opportunity to l earn and appreciate countless positive aspects of Islam and Muslim culture (qtd. in Goren). Ahmed explains the role of western media in prevailing and upholding negative image of Islam and attributes it as, â€Å"The evil demon: the media as master† (qtd. in Bennett 9).Edward Said also explore this media discrimination extensively in his book

Social, Political and Economic Impacts of Thatcher

Social, Political and Economic Impacts of Thatcher There is little doubt that the Thatcher administration had a social, political and economic impact on Britain during its years of reign. The push for privatisation of the public sector, the subsequent unemployment, and the drive to divert housing away from the control of the state and into the control of private parties are, among others, the key events that shaped the influence that Thatcherism had on the British public. It has often been argued that the concept of Thatcherism goes against the grain of traditional Conservative political thought since the end of the Second World War in 1945, and that Thatcher’s â€Å"New Right† set out challenge the elements of classic liberalism that were traditionally embraced by the Tory’s up to her victory in 1979.[1] However, others have also argued that Thatcher’s New Right still embraced one key factor of traditional Tory political thought: the concept of tradition.[2] The most accurate definition of the New Right s chool of thought is the fact is combines elements of both liberalism (the need for freedom) and traditionalism (the preservation of concepts of heritage) into a new form of ultra-conservative thinking, which is said to have first come to prominence during Ronald Reagan’s election to the White House in 1980.[3] Thatcher’s foreign policy embraced the US as a close ally during Reagan’s presidency, and as such they shared political thoughts and ideas on certain issues.[4] The Thatcher government is attributed as being responsible for the reformation of the labour market during the 1980’s. One main method of achieving this was through the reformation of the income tax system, which dropped the top marginal tax rate for the extremely wealthy.[5] The basic tax rate was cut from 33% to 25%, and the top tax rate was reduced from 83% to 40%.[6] This reduction in taxes is said to have lead to an increase in big business and skilled workforce interest in Britain, rather than having to shift their operations offshore to avoid the high taxes. Having large business back in Britain, set up through the encouragement of a foreign skilled workforce to set up in Britain through lower income tax, meant that the economy would subsequently strengthen due to an increased import/export market and foreign trade deals, regardless of the fact that the government would initially lose up to half its revenue from the top marginal tax bracket. The labour market also faced a shake-up in terms of union involvement, with Thatcher legislating extensively to restrict their involvement in industrial relations, and effectively disabling their ability to call strikes.[7] This meant that the common man’s rights at work were severely challenged by the Thatcher legislative agenda, thereby effectively distancing government from the middle to working classes of British society. This is somewhat contradictory to her proclamation that, upon arriving to Downing Street, her vision was of an â€Å"open, classless Britain†.[8] Rather it could be argued that, in some areas at least, her agenda has somewhat reinforced the class system in Britain, and created a breed of ‘working poor’ class, where encouragement to own property and shares has lead to the inability to create free capital, on which a family can survive. Thatcher also believed that state ownership of many companies was hampering growth in other sectors. Famous firms such as Cable Wireless, British Aerospace, British Petroleum, Rover, British Airways, and British Telecom are now quite largely owned by the public, as well as basic suppliers of gas, electricity, water, telecommunications, road and rail.[9] With the transfer from public to private enterprise meant subsequent deregulation of those companies, allowing them to make changes to the company as their respective boards of directors saw fit. This also could be argued to mean that many employees would no longer be government employees that were provided with government benefits, such as generous superannuation contributions. Rather, superannuation would be at the discretion of the employer, and those that did not receive such benefits would be reliant upon the welfare of the state come unemployment or retirement. This is especially relevant where a mandatory retirement age is enf orced. Again, this further demonstrates the position of the Thatcher administration in terms of providing for middle to lower classes of British society, and only looking out for those that are wealthy enough to own stock in such privatised companies (20% of Britons in 1990, compared with 7% in 1979).[10] Interestingly, under Thatcher in 1980, the Royal Family was given an increase in its allowance from the British government by several million pounds, while cuts in expenditure were being made in most other areas![11] Britain began to pay a price for Thatcher’s cost cutting and privatisation during the 1980s. While the Thatcher administration had inherited high inflation from the preceding Heath Labour government,[12] methods still had to be put in place to control this. Within a few years, inflation was down to 5%, however as a result of strict money control as a method of control, unemployment had risen to around 3 million (or 6%) in the mid 1980s.[13] However, 70% of the British public now owned their own homes, which promoted Thatcher’s importance of personal wealth as a fundamental policy.[14] The economy was favoured over infrastructure and social welfare, with roads and railways showing â€Å"signs of neglect† and homelessness having â€Å"visibly increased†.[15] An example of Thatcher’s favouritism towards the economy is demonstrated by the Local Government Bill 1988, which would have made it illegal to promote homosexuality, or to promote the teaching of homosexuality in any school.[16] It could be argued that this Bill was introduced in the wake of a perceived AIDS epidemic that was striking Britain at the time[17] and, rather than spending money to combat this problem through social welfare programs, it seemed much more economically sound to eradicate the problem at a political level. This again demonstrates the distance between the Thatcher government and the social sphere of Britain, also considering proposals in terms of their ‘pounds-and-pence’ value, and not at a grassroots social level. Upon considering various commentaries and statistical data on the issue, it become clear that the success of the Thatcher administration from 1979-1990 can only best be judged in a two-pronged sense: economically and socially. From an economist’s (and upper class) perspective, it is clear that the Thatcher government achieved success in stabilising the British economy and made life in Britain generally more appealing for those of a higher socio-economic status. This was highlighted by the push for people to own their own homes, own stock portfolios and the ability for people in the highest tax bracket to retain 43% more of their earnings. This is in stark contrast to those of middle to working class populations, where the basic tax rate was cut by a mere 8%, union representation was cut and state-owned enterprise was sold to the public, creating a deregulated corporate anarchic sphere. This meant unemployment rates rose, due to the government having less ability to undertake r emedial programs in the formerly state-owned companies, such as job placement. Rather these people became reliant upon the welfare of the state, which was lacking due to the â€Å"classless† approach of the Thatcher government. In short, Thatcherism is critical of any form of post-war political thought in Britain up until the victory in the 1979 election, due to the ‘one nation’ approach of the New Right. From an economic perspective, it was a godsend. From a socialist’s perspective, it has its flaws. But there is no disputing the fact that Thatcher has left a lasting legacy in British political thought, one which continues in part today through Tony Blair’s New Labour. So what of the future? With the rise of big business, one would assume that corporate deregulation and denationalisation will continue in the future, putting more peoples’ jobs at risk. However, the Labour government have traditionally taken a kind view towards the working man and their union representations. So will this mean more rights for the common man? Only time will tell Bibliography Books Barker, R, Political Ideas in Modern Britain: In and After the 20th Century (1997, 2nd ed), Routledge, London. Hickson, K (ed), The Political Thought of the Conservative Party Since 1945 (2005), Palgrave MacMillan, Hampshire. Marquand, D and Seldon, A, The Ideas that Shaped Modern Britain (1996), Fontana Press, London. Robertson, D, The Penguin Dictionary of Politics (1993, 2nd ed), Penguin, London. Journal Articles Hitchens, C, ‘This Thatchered Land, This England’ (1980) 231 Nation 3. Nelan, B, ‘A Legacy of Revolution’ (1990) 136 Time 24. Stelzer, I, ‘What Thatcher Wrought’ (1992) Public Interest 107. Legislation Local Government Bill 1998 http://www.opsi.gov.uk/acts/acts1988/Ukpga_19880009_en_5.htm Footnotes [1] Kevin Hickson (ed), The Political Thought of the Conservative Party Since 1945 (2005), 28. [2] Rodney Barker, Political Ideas in Modern Britain: In and After the 20th Century (1997, 2nd ed), 224. [3] David Robertson, The Penguin Dictionary of Politics (1993, 2nd ed), 348-9. [4] Ibid, 460. [5] David Marquand and Anthony Seldon, The Ideas that Shaped Modern Britain (1996), 154. [6] Bruce Nelan, ‘A Legacy of Revolution’ (1990) 136 Time 24, 66. [7] Nelan, as above n 6. [8] Ibid. [9] Irwin Stelzer, ‘What Thatcher Wrought’ (1992) Public Interest 107, 33-6. [10] Nelan, as above n 6. [11] Christopher Hitchens, ‘This Thatchered Land, This England’ (1980) 231 Nation 3, 72-3. [12] Hickson, as above n 1, 42. [13] Ibid. [14] Nelan, as above n 6. [15] Ibid. [16] Local Government Bill 1988 (UK), s 2A. [17] Stelzer, as above n 9, 49.

Business Plan for Sushi Restaurant

Business Plan for Oyi-Shi Sushi Restaurant By: Hongying Cai Cover Letter: Dear Investor: You’re looking at a business plan for one of the finest and best Sushi restaurant what will take place in down town Manhattan. The restaurant is specifically located at the Ground Zero, where back in the old days, the finest place. Right now the government is rebuilding the World Trade Center, which means wealthy people are coming back to down town Manhattan. This is a great opportunity to start a restaurant around the area, since the population will significantly increase due to the rising of a 105 stories skyscraper.Oyi-Shi sushi restaurant is design for consumer to have a relaxed and pleasant environment for brunch, lunch, happy hour, and dinner. We serve variety style of Japanese sushi, Such as Aburi Sushi, Gunkan-Maki, Maki Sushi and Nigiri Sushi, Plus different selections of beverages. Oyi-shi restaurant will be able to occupy over 40 guess, and a Bar, which will accommodate 15 peopl e. Executive Summary: Sushi restaurant industry had grown enormously in United State during last decade. As of now days, there are approximately 30,000 throughout 50 states, There are over 200 sushi restaurant located in New York.The purpose of this business plan is to find investor or a partner to start off the business. Oyi-Shi Sushi Bar and Grill is a high-end sushi restaurant and bar located at Ground Zero, Seeking to provide customer with a pleasant environment for dinning or happy hours. Plus we would like to satisfy customer with our descent sushi catering and variety selection of sushi styles. Company Back Ground Oyi-Shi sushi restaurant Inc. is a New York base corporation, Will be register under the State of New York. Restaurant is initially found by HongYing Cai, and seeking to have a partner. Mr. Cai will obtain 55% of the business.There are overwhelming competitions in restaurant business. In New York City, there are over thousands of restaurant serving different food or caterings. Another obstacle for sushi restaurant is raising price in seafood. According to IBIS World, sushi restaurant industry is facing a decline in revenue of 3. 4% each year. However there are still opportunities for sushi restaurant business. The project for rebuilding World Trade Center will have a significant increase of population in down town Manhattan. With increase in population there is a need for food. Management Team: Overall restaurant will be managed by HongYing Cai.I have over 7 years of working experience in restaurant industry. Plus majority of my relatives are restaurant owner, they can give me advises on managing the restaurant. For chief, I will hire 2 Japanese sushi chief, who had at least 5 years of experience on making sushi catering, plus 2 sushi helpers, with at least two year in experience. We’ll hire 7 waiters or waitress. 3 of them will doing daily shift, 4 of them will have the night shift, each of the waiter or waitress need to be very polite to the customer and fluent in English, bonus if speaking other language, Japanese or Chinese is preferred.Financial Plan There are no loans make in the starting of the business, all capitals had came from founders and the partner. General assumptions of Federal tax rate are around 33%, and sales tax rate is around 5%. These tax rates are fixed for all 5 years projection. We also assume that the average sales of the restaurant increase about 15% each year. We also Assumes that the operating cost is around 45% of the good sold. |Year 1 |Year 2 |Year 3 |Year 4 |Year 5 | |Sales |$1,440,000 | $1,656,000 |$1,904,400 |$2,190,060 |$2,518,569 | |Operating Cost |$648,000 |$745,200 |$856,980 |$985,527 |$1133356 | |EBITA |$792,000 |$910,800 |$1,047,420 |$1,204,533 |$1,385,213 | |Tax, Interest rate and |$300,960 |$346,104 |$398,020 |$457,723 |$526,381 | |depreciations | | | | | | |Net Profits |$491,040 |$564,696 |$649,400 |$746,810 |$858,832 | Capital Required Oyi-Shi sushi restaurant will star t off with $400,000 capitals.Following table will show how this capital will be used: |Project Start off Cost | | |Initial Lease Payment and Deposits |$50,000 | |Working Capital |$150,000 | |FF&E |$50,000 | |Leasehold Improvement |$15,000 | |Security deposit |$10,000 | |Opening supplies |$15,000 | |Company vehicle and lease deposit |$40,000 | |Marketing budget |$50,000 | |Miscellaneous and Unforeseen Cost |$20,000 | |Total |$400,000 | Marketing Plan The Objective of this marketing plan is to maximize the visibility of the business in the surrounding area. By doing so, I will use a number of marketing strategies that will allow the Sushi Restaurant to easily target men and women within targeted market. These strategies include traditional print advertisements and discounts offered as a part of a grand opening campaign. Below is a description of how the business intends to market its services to the general public.The Company also intends on hiring a local public relations firm that will promote reviews and articles about the restaurant, its cuisine, and relevant hours of operation and pricing. I will invite local food critics to the Company’s Sushi Restaurant location in order to generate positive publicity about the restaurant. The Company will maintain a sizable amount of print and traditional advertising methods within local the local market to promote the sushi and Japanese cuisine products that the Company is selling. At the onset of operations, the Company will distribute an expansive number of coupons for lower priced fare within local circulars Location Analysis I had picked area around Ground Zero, as the location of the Oyi-Shi Sushi restaurant.Primary reasons are rebuilds of World Trade Center. According to the Port Authority of NY and NJ, this newly raising skyscraper is five major skyscrapers at downtown Atlanta, providing Class A Office space. Plus there will be world’s most significant memorials and museums, which means there are good amount of tourist. Reports from Port Authority of NY and NJ also indicated there will be 250,000 people and over 200,000 commuters using the World Trade Center’s transportation hub. Manufacturing plan In order to provide customer with the best food, I decided to import the seafood and other goods needed to serve the customer every 3 days. I will have 3 big refrigerators to store these goods.Each of the refrigerators will be store with different goods, for example, all seafood will be store within one particular refrigerator with temperatures under the control to make sure the condition of the seafood is in good standing. Appendix â€Å"Sushi Restaurants in the US Industry Market Research Report Now Available from IBISWorld. † PR Web. April 12, 2012. December 10, 2012. http://www. prweb. com/releases/2012/4/prweb9393316. htm â€Å"Sushi. † Wikipedia. December 15, 2012. December 15, 2012 http://en. wikipedia. org/wiki/Sushi â€Å"World Trade Center: A Roadma p Forward† The Port Authority of NY and NJ. October 2, 2008. December 15, 2012. http://www. panynj. gov/wtcprogress/pdf/wtc_report_oct_08. pd